Lovely Chloë Moretz has been announced as the new brand ambassador of American casualwear retailer Aéropostale. “When we met Chloe,
it really was an instant love affair,” said Scott Birnbaum, SVP of Aéropostale marketing and e-commerce. “She has such great style, she can mix it up. She wears great high-end designers and everyday stuff. We think she’s a role model. She’s quirky and actually really funny, and those are things our brand stands for.”
Birnbaum also added that, “We know she will connect with our customer. She’s extremely interested in fashion. She sits in the front row at all high-end fashion shows. She’ll judge contests for us and be the spokesperson for our Teens for Jeans campaign.”
The campaign will begin with the 2012 back-to-school season and continue through the spring of 2013. In this new role, the Dark Shadows star and young fashionista will work with Aéropostale to show off the brand’s super-cool new looks, but she will also promote the company’s philanthropic endeavors. Moreover, it seems that customers can also shop for ‘Chloe’s Favorites’, a curated collection featuring the actress’ personally styled looks and favorite must-have items for each season, available both in-store and online.
“I get my own section, I got to pull my own clothes. Girls can go and see what I love and what I wear in the shoots,” Moretz said. “It’s a way for me to be in touch with girls,” the 15-year-old actress said.